General Programme Information

Title of Programme :
Bachelor of Arts (Hons) in Journalism and Communication
Normal Duration : 4 Years
Credits Required
for Graduation :
123 Credits


Programme Characteristics
General education serves to enhance students’ language proficiency and historical knowledge about China, aiming at strengthening the students’ generic skills.

Students are trained with up-to-date theories of media in the courses of Journalism core and Communication core before they can develop specific professional expertise in print media or electronic media.

Social science fundamentals help students to relate mass media to society at large and encourage them to develop the ability to criticize media practice. Courses in this discipline are designed to prepare students for further postgraduate education and research.

Chinese contextual communication brings media practice within the context of Greater China that opens a career prospect for our graduates to work in the Chinese-speaking areas besides local employment opportunity.

Pioneer in Professional Training with Internships in Local and Overseas Media Industries
It gives students hands-on experience and helping jumpstart their careers.
Life-long Knowledge Learning with Emphasizes on the Basics in Social Sciences
It helps students develop critical and analytical minds for an insightful understanding of the complexity of the world, preparing them to perceive social facts and media issues from a variety of perspectives.
Balanced Curriculum in Journalism and Communication
It provides a variety of courses in related disciplines encompassing professional journalism, strategic communication and communication studies.
Global Perspectives with a Greater China Focus
It enhances students’ employability in a cross-regional environment, which may have different social systems and cultural values.
Cross-disciplinary Curriculum
It exposes students to a broad spectrum of knowledge across different disciplines, giving them an ability to comprehend matters from different perspectives as the best professional communicator is essentially broadly educated.
Advocating Language Proficiency with Bi-literacy and TriiVlingualism
It means training students to become media practitioners capable of handling assignments in a variety of cultural contexts by providing them with a series of language training courses from Putongha to techniques for English reporting.
Internship Scheme
Our local and overseas summer internship programme starts for students after the completion of their third year of study. The internship jump-starts students’ careers by introducing them to the media profession at an early stage. Throughout the internship period, students not only develop their interests in their chosen professional stream, but also build up the interpersonal skills. The internship can further develop the students’ sense of professionalism and spirit of team-work which are all important to their future careers. It also provides an opportunity for students to consolidate theories and apply knowledge in practice. The internship in Taiwan usually lasts for one month, whereas for local and other overseas internship, the period extends for two month.