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	<title>MA in Strategic Marketing Communication - Hong Kong Chu Hai College</title>
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		<title>Creative Arts in the AI Age: Redefining Process, Ethics, and Creativity in Film, Games, and Visual Arts</title>
		<link>https://jcm.chuhai.edu.hk/creative-arts-in-the-ai-age-redefining-process-ethics-and-creativity-in-film-games-and-visual-arts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creative-arts-in-the-ai-age-redefining-process-ethics-and-creativity-in-film-games-and-visual-arts</link>
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		<pubDate>Fri, 16 Oct 2026 06:51:29 +0000</pubDate>
				<category><![CDATA[MA in Strategic Marketing Communication]]></category>
		<category><![CDATA[2026]]></category>
		<category><![CDATA[News & Events]]></category>
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					<description><![CDATA[<p>Hong Kong Chu Hai College and the HKU Arts Technology Lab jointly hosted the cross-campus seminar &#8220;The Arts Creation in the AI Age: Redefining Process, Ethics, and Creativity in Film, Games, and Visual Arts&#8221; on 14 October 2026 (Wednesday). The seminar brought together experts and scholars in film production design, game design, AI aesthetics, and [&#8230;]</p>
<p>The post <a href="https://jcm.chuhai.edu.hk/creative-arts-in-the-ai-age-redefining-process-ethics-and-creativity-in-film-games-and-visual-arts/">Creative Arts in the AI Age: Redefining Process, Ethics, and Creativity in Film, Games, and Visual Arts</a> first appeared on <a href="https://jcm.chuhai.edu.hk">Hong Kong Chu Hai College</a>.</p>]]></description>
										<content:encoded><![CDATA[<p style="line-height: 15.0pt;"><span style="font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;">Hong Kong Chu Hai College and the HKU Arts Technology Lab jointly hosted the cross-campus seminar <strong><span style="font-family: 'Segoe UI',sans-serif;">&#8220;The Arts Creation in the AI Age: Redefining Process, Ethics, and Creativity in Film, Games, and Visual Arts&#8221;</span></strong> on 14 October 2026 (Wednesday).</span></p>
<p style="line-height: 15.0pt;"><span style="font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;">The seminar brought together experts and scholars in film production design, game design, AI aesthetics, and educational technology to explore four key dimensions: creative workflows, ethical considerations, authorship, and human-centred AI.</span></p>
<p style="line-height: 15.0pt;"><span style="font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;">Four distinguished speakers shared their insights. Dr. Ka-lung Ng, Professional Practitioner at The University of Hong Kong and Coordinator of the HKU Arts Technology Lab, discussed AI game production and spatial imagination. Veteran production designer Mr. Ying-wah Cheung reflected on three decades of design experience and <strong><span style="font-family: 'Segoe UI',sans-serif; font-weight: normal;">examined</span></strong> what remains uniquely human in visual storytelling. Dr. Lung-kit Lam, Assistant Professor at Hong Kong Chu Hai College, explored authorship and ideology in AI-generated art. Professor Hayal Köksal from Istanbul Kent University, Türkiye, discussed how human-centred education and collaborative intelligence can foster creativity, dignity, and a sustainable future in the AI era.</span></p>
<p style="line-height: 15.0pt;"><span style="font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;">A highlight of the seminar <strong><span style="font-family: 'Segoe UI',sans-serif; font-weight: normal;">was</span></strong> the presentation of student research projects from the HKU Arts Technology Lab. Under the supervision of Dr. Ng, selected students <strong><span style="font-family: 'Segoe UI',sans-serif; font-weight: normal;">showcased</span></strong><b> </b>innovative works in AI-assisted visual arts, generative sound design, interactive media, and game production, followed by professional feedback from experienced practitioners.</span></p>
<p style="line-height: 15.0pt;"><span style="font-size: 10.5pt; font-family: 'Segoe UI',sans-serif;">Moving beyond the question of <strong><span style="font-family: 'Segoe UI',sans-serif;">&#8220;How do we use AI?&#8221;</span></strong>, the seminar <strong><span style="font-family: 'Segoe UI',sans-serif; font-weight: normal;">explored</span></strong> <strong><span style="font-family: 'Segoe UI',sans-serif;">&#8220;How can we realise human value in the age of AI?&#8221;</span></strong>, offering fresh perspectives on creative practice, professional judgement, and ethical responsibility.</span></p>
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-12050" src="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721.jpg" alt="" width="1001" height="563" srcset="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721.jpg 1920w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721-300x169.jpg 300w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721-1024x576.jpg 1024w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721-768x432.jpg 768w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721-1536x864.jpg 1536w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721-1110x624.jpg 1110w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04721-528x297.jpg 528w" sizes="(max-width: 1001px) 100vw, 1001px" /></p>
<p><img decoding="async" class="alignnone wp-image-12048" src="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197.jpg" alt="" width="1001" height="669" srcset="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197.jpg 1616w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197-300x200.jpg 300w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197-1024x684.jpg 1024w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197-768x513.jpg 768w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197-1536x1027.jpg 1536w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09197-272x182.jpg 272w" sizes="(max-width: 1001px) 100vw, 1001px" /></p>
<p><img decoding="async" class="alignnone wp-image-12053" src="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192.jpg" alt="" width="1001" height="669" srcset="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192.jpg 1616w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192-300x200.jpg 300w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192-1024x684.jpg 1024w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192-768x513.jpg 768w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192-1536x1027.jpg 1536w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09192-272x182.jpg 272w" sizes="(max-width: 1001px) 100vw, 1001px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-12049" src="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09201.jpg" alt="" width="1001" height="1498" srcset="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09201.jpg 1080w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09201-200x300.jpg 200w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09201-684x1024.jpg 684w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09201-768x1149.jpg 768w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09201-1027x1536.jpg 1027w" sizes="auto, (max-width: 1001px) 100vw, 1001px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-12052" src="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173.jpg" alt="" width="1002" height="670" srcset="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173.jpg 1616w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173-300x200.jpg 300w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173-1024x684.jpg 1024w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173-768x513.jpg 768w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173-1536x1027.jpg 1536w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC09173-272x182.jpg 272w" sizes="auto, (max-width: 1002px) 100vw, 1002px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-12051" src="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761.jpg" alt="" width="1005" height="565" srcset="https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761.jpg 1920w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761-300x169.jpg 300w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761-1024x576.jpg 1024w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761-768x432.jpg 768w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761-1536x864.jpg 1536w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761-1110x624.jpg 1110w, https://jcm.chuhai.edu.hk/wp-content/uploads/DSC04761-528x297.jpg 528w" sizes="auto, (max-width: 1005px) 100vw, 1005px" /></p><p>The post <a href="https://jcm.chuhai.edu.hk/creative-arts-in-the-ai-age-redefining-process-ethics-and-creativity-in-film-games-and-visual-arts/">Creative Arts in the AI Age: Redefining Process, Ethics, and Creativity in Film, Games, and Visual Arts</a> first appeared on <a href="https://jcm.chuhai.edu.hk">Hong Kong Chu Hai College</a>.</p>]]></content:encoded>
					
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