Programme Overview and Aims
The Master of Arts in Innovative Application for Creative Industries Programme aims at providing students with advanced technological skills and rich learning experience to address the market needs of Hong Kong and beyond.
The Programme aims to nurture students to:
Programme Structure
The Programme comprises 27 credits dividing into core courses (15 credits) and elective courses (12 credits). It offers courses in three areas, namely, (1) Advanced technology application, (2) Creative production and entrepreneurship, and (3) Research for creative industries.
Students shall complete all the core courses (15 credits) and at least four elective courses (12 credits) for graduation within the normal study period.
| A. | Core courses: (15 credits) |
| 1. | Research Project in Innovation and Application for Creative Industries (6 credits) |
| 2. | AI Theories and Application for Creative Industries (3 credits) |
| 3. | Applications of Multimedia Technology (3 credits) |
| 4. | Research Method for Creative Industries (3 credits) |
| B. | Elective courses: (12 credits) (Choose any four of the following courses) |
| 1. | Application of Immersion Technology for Creative Industries (3 credits) |
| 2. | Business Model Innovation through Big Data (3 credits) |
| 3. | Future Context for Cultural Production (3 credits) |
| 4. | Innovative Motion Pictures Making (3 credits) |
| 5. | Innovative Tools for Art and Culture (3 credits) |
| 6. | Multi-channel Marketing Strategy for Infotainment Business (3 credits) |
| 7. | New Media Creative Entrepreneurship (3 credits) |
| 8. | Challenges and Opportunities in Digital Transformation (3 credits) |
| 9. | Critical Issues in Creative Entrepreneurship (3 credits) |
| 10. | Creative Economy and Cultural Ecosystems of the Greater China (3credits) |
| 11. | Risk Synthesis of Creative Industries (3 credits) |
Medium of Instruction
Medium of Instruction is Chinese (Cantonese and Putonghua). English terminology will be introduced.
Mode of Study
Full-time: 12 Months (Normal) 24 Months (Maximum)
Admissions Requirements
An applicant who wishes to be admitted to this Programme shall hold:
An applicant who wishes to be admitted to this Programme shall have:
(i)Level 3 in Chinese Language of HKDSE;
(ii)Level 5 at Hanyu Shuiping Kaoshi (HSK) (漢語水平考試第五級);
(iii)Level 2-B at Putonghua Shuiping Ceshi (PSC), State Language Affairs
Commission (國家語言文字工作委員會普通話水平測試二級乙等);
(iv)Bachelor’s degree from a university or institution in which the medium of
instruction and/or examination is Chinese; and
3.Proficiency/knowledge of the English language at one of the following levels:
(i)Level 6 of the College English Test (CET);
(ii)Bachelor’s degree from a university or institution in which the medium of
instruction and/or examination is English; or
(iii) Equivalent.
Application Procedures
Applicants should upload the following documents to the Admissions System.
Please bring along the original or a certified copy from the issuing authority of the following documents to your admissions interview for verification:
Selected applicants will receive an interview invitation by email.
Application Fee
Non-refundable application fee of HK$300 for local applicant or HK$600 for non-local applicant for each programme
For payment methods, please visit the Finance Office webpage for details.
Tuition Fee
One-year full-time: HK$165,000 payable in two installments.
Bank transaction fees incurred through electronic payment channels will be borne by the payer. The paid tuition fee cannot be refund or transferable. For payment methods, please visit the Finance Office webpage.
Tuition fees are the same for local students and non-local students. Students taking more than the minimum credits required for graduation will be charged on a per-credit basis.
Application Deadline
For Spring Intake, 2025/26 Academic Year:
Local applicants and Non-local applicants
5 September 2025 to 10 October 2025
(The admission will be closed when the enrolment is full)
How to Apply
Additional Information
https://www.chuhai.edu.hk/master-arts-innovative-application-creative-industries
Graduate Profile
Qualification Title: Master of Arts in Innovative Application for Creative Industries
Qualification Type: Master Degree
QF Level: Level 6
Primary Area of Study and Training: Mass Media and Communications, Journalism and Public Relations
Sub-area (Primary Area of Study and Training): Mass Media and Communications, Journalism and Public Relations
Programme Objectives
The Programme aims to:
Programme Intended Learning Outcomes
Upon completion of the Programme, the students should be able to:
Education Pathways
Graduates can pursue further study in research-based programmes (MPhil or PhD) offered by local and overseas universities.
Employment Pathways
This MA Programme will prepare students to take up job positions such as:
Academic Researcher of Creative Industries, Digital Producer, Creative Industry Analyst, Multimedia Executive Editor, Multimedia Production Manager, Research Institution Specialist and New Media Publisher.
The graduates will be capable of taking up senior positions in key areas of the creative industries, not confining to multiplatform media production and publishing.
Other career paths may include specialists in multi-channel marketing, and infotainment business, KOLs, live streamers, e-commerce specialists as well.
As the Programme provides training in new technology, such as augmented reality, virtual reality, 3D holographic avatars, and audio-visual solution, our graduates will have a wide range of career opportunities as specialists in different sectors of the “creative economy”, like metaverse, listed out in the Hong Kong Government Central Policy Unit’s study report.
In addition, graduates will also be able to realize their entrepreneurial goals with the training provided as creative start-ups in Hong Kong and in the Mainland.
Minimum Admission Requirements
An applicant who wishes to be admitted to this Programme shall hold:
(i) Level 3 in Chinese Language of HKDSE;
(ii) Level 5 at Hanyu Shuiping Kaoshi (HSK) (漢語水平考試第五級);
(iii) Level 2-B at Putonghua Shuiping Ceshi (PSC), State Language Affairs
Commission (國家語言文字工作委員會普通話水平測試二級乙等);
(iv) Bachelor’s degree from a university or institution in which the medium of
instruction and/or examination is Chinese; and
(i) Level 6 of the College English Test (CET);
(ii) Bachelor’s degree from a university or institution in which the medium of
instruction and/or examination is English; or
(V)Equivalent.
Operator: Hong Kong Chu Hai College