Master of Arts in Innovative Application for Creative Industries

Master of  Arts in Innovative Application for Creative Industries Programme Prospectus

Programme Overview and Aims

Programme Overview and Aims

The Master of Arts in Innovative Application for Creative Industries Programme aims at providing students with advanced technological skills and rich learning experience to address the market needs of Hong Kong and beyond.

The Programme aims to nurture students to:

  1. Develop students’ innovative competence required for executives and entrepreneurs of the creative industries of today and the future;
  2. Nurture students’ research skills and cross-disciplinary discernment for issues relating to the creative industries;
  3. Equip students with professional know-how and applications of advanced technology to increase their efficacy for innovative solutions in the realm of creative industries;
  4. Provide creative industries in Hong Kong and the Greater Bay Area with graduates who demonstrate the highest standards of professionalism and ethics in planning and executing missions with commitment and leadership.

Programme Structure

Programme Structure

The Programme comprises 27 credits dividing into core courses (15 credits) and  elective courses (12 credits).  It offers courses in three areas, namely, (1) Advanced technology application, (2) Creative production and entrepreneurship, and (3) Research for creative industries.

Students shall complete all the core courses (15 credits) and at least four elective courses (12 credits) for graduation within the normal study period.

A. Core courses: (15 credits)
1. Research Project in Innovation and Application for Creative Industries (6 credits)
2. AI Theories and Application for Creative Industries (3 credits)
3. Applications of Multimedia Technology (3 credits)
4. Research Method for Creative Industries (3 credits)

 

B. Elective courses: (12 credits) (Choose any four of the following courses)
1. Application of Immersion Technology for Creative Industries (3 credits)
2. Business Model Innovation through Big Data (3 credits)
3. Future Context for Cultural Production (3 credits)
4. Innovative Motion Pictures Making (3 credits)
5. Innovative Tools for Art and Culture (3 credits)
6. Multi-channel Marketing Strategy for Infotainment Business (3 credits)
7. New Media Creative Entrepreneurship (3 credits)
8. Challenges and Opportunities in Digital Transformation (3 credits)
9. Critical Issues in Creative Entrepreneurship (3 credits)
10. Creative Economy and Cultural Ecosystems of the Greater China (3credits)
11. Risk Synthesis of Creative Industries  (3 credits)

 

Medium of Instruction

Medium of Instruction is Chinese (Cantonese and Putonghua). English terminology will be introduced.

Mode of Study

Full-time: 12 Months (Normal)         24 Months (Maximum)

Part-time: 24 Months (Normal)         48 Months (Maximum)

Admissions Requirements

Admissions Requirements

An applicant who wishes to be admitted to this Programme shall hold:

An applicant who wishes to be admitted to this Programme shall have:

  1. A recognized Bachelor’s degree or an equivalent qualification; and
  2. Proficiency/knowledge of the Chinese language at one of the following levels:

(i)Level 3 in Chinese Language of HKDSE;

(ii)Level 5 at Hanyu Shuiping Kaoshi (HSK) (漢語水平考試第五級);

(iii)Level 2-B at Putonghua Shuiping Ceshi (PSC), State Language Affairs

Commission (國家語言文字工作委員會普通話水平測試二級乙等);

(iv)Bachelor’s degree from a university or institution in which the medium of

instruction and/or examination is Chinese; and

3.Proficiency/knowledge of the English language at one of the following levels:

(i)Level 6 of the College English Test (CET);

(ii)Bachelor’s degree from a university or institution in which the medium of

instruction and/or examination is English; or

(iii) Equivalent.

Application Procedures

Application Procedures

Applicants should upload the following documents to the Admissions System.

Please bring along the original or a certified copy from the issuing authority of the following documents to your admissions interview for verification:

  • One recent passport-size photo;
  • Photocopy of Identity Card / Passport;
  • An official transcript or a certified copy sent directly to the Admissions Unit in a sealed envelope by the issuing university to the following address:Admissions Unit (Innovative Application for Creative Industries)
    Chu Hai College of Higher Education,
    E102, 80 Castle Peak Road, Castle Peak Bay, Tuen Mun, N.T. Hong Kong.
  • Photocopy of Degree Certificates;
    ^Applicants with degrees from universities in Mainland China are required to provide:
    – a certified copy of Degree Certificate(學位證書) and Graduation Diploma (畢業證書) issued by a central unit (e.g. Registry or equivalent) of your home institution; and
    – the latest Online Verification Report of Higher Education Qualification Certificate (教育部學歷證書電子註冊備案表) issued by the CHESICC (學信網) or CDGDC (學位網);
  • The College may request for an Assessment Report issued by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) on the level of qualification obtained, if necessary;
  • Photocopy of English Proficiency Certificate for qualifications obtained from an institution of which the medium of instruction is not in English, if applicable;
  • Two letters of recommendation;
  • Proof of working experience, such as employers’ letters, if applicable.

Selected applicants will receive an interview invitation by email.

Application Fee

Application Fee

Non-refundable application fee of HK$300 for local applicant or HK$600 for non-local applicant for each programme
For payment methods, please visit the Finance Office webpage for details.

Tuition Fee

One-year full-time: HK$135,000 payable in two instalments
Two-year part-time: HK$135,000 payable in four instalments (local applicants only)

Application Deadline

Application Deadline

For Fall Intake, 2023/24 Academic Year:
Local applicants: 22 December 2022 to 30 June 2023
Non-local applicants: 22 December 2022 to 30 April 2023

For Spring Intake, 2023/24 Academic Year
Local applicants and Non-local applicants: 01 August 2023 to 13 October 2023

How to Apply

How to Apply

Apply Online

Additional Information

Visit Programme website
Download Programme Pamphlet

Graduate Profile

Graduate Profile

Qualification Title: Master of Arts in Innovative Application for Creative Industries

 Qualification Type: Master Degree

 QF Level: Level 6

 Primary Area of Study and Training: Mass Media and Communications, Journalism and Public Relations

 Sub-area (Primary Area of Study and Training): Mass Media and Communications, Journalism and Public Relations

Programme Objectives

The Programme aims to:

  • Develop students’ innovative competence required for executives and entrepreneurs of the creative industries of today and the future;
  • Nurture students’ research skills and cross-disciplinary discernment for issues relating to the creative industries;
  • Equip students with professional know-how and applications of advanced technology to increase their efficacy for innovative solutions in the realm of creative industries;
  • Provide creative industries in Hong Kong and the Greater Bay Area with graduates who demonstrate the highest standards of professionalism and ethics in planning and executing missions with commitment and leadership.

Programme Intended Learning Outcomes

Upon completion of the Programme, the students should be able to:

  • Comprehend the manifold complexities of the creative industries that interact with technology advancement;
  • Adapt and integrate innovative ideas into strategic application for creative entrepreneurship;
  • Analyse and execute research projects relating to the creative industries for the markets in Hong Kong and the Greater Bay Area;
  • Demonstrate genuine creativity and professionalism in executing missions for the creative industries with commitment and leadership.

Education Pathways

Graduates can pursue further study in research-based programmes (MPhil or PhD) offered by local and overseas universities.

Employment Pathways

This MA Programme will prepare students to take up job positions such as:

Academic Researcher of Creative Industries, Digital Producer, Creative Industry Analyst, Multimedia Executive Editor, Multimedia Production Manager, Research Institution Specialist and New Media Publisher.

The graduates will be capable of taking up senior positions in key areas of the creative industries, not confining to multiplatform  media production and publishing.

Other career paths may include specialists in multi-channel marketing, and infotainment business, KOLs, live streamers, e-commerce specialists as well.

As the Programme provides training in new technology, such as augmented reality, virtual reality, 3D holographic avatars, and audio-visual solution, our graduates will have a wide range of career opportunities as specialists in different sectors of the “creative economy”, like metaverse, listed out in the Hong Kong Government Central Policy Unit’s study report.

In addition, graduates will also be able to realize their entrepreneurial goals with the training provided as creative start-ups in Hong Kong and in the Mainland.

Minimum Admission Requirements

An applicant who wishes to be admitted to this Programme shall hold:

  1. A recognized Bachelor’s degree or an equivalent qualification; and
  2. Proficiency/knowledge of the Chinese language at one of the following levels:

(i) Level 3 in Chinese Language of HKDSE;

(ii) Level 5 at Hanyu Shuiping Kaoshi (HSK) (漢語水平考試第五級);

(iii) Level 2-B at Putonghua Shuiping Ceshi (PSC), State Language Affairs

Commission (國家語言文字工作委員會普通話水平測試二級乙等);

(iv) Bachelor’s degree from a university or institution in which the medium of

instruction and/or examination is Chinese; and

  1. Proficiency/knowledge of the English language at one of the following levels:

(i) Level 6 of the College English Test (CET);

(ii) Bachelor’s degree from a university or institution in which the medium of

instruction and/or examination is English; or

(V)Equivalent.

Operator: Hong Kong Chu Hai College

ADMISSION