创意产业应用科技文学硕士课程
课程招生简章
课程简介
课程简介
创意产业应用科技文学硕士课程旨在为学生提供先进的跨媒体技术和丰富的学习经验，以应对香港及其他地区的学术研究和市场需求。
本课程旨在培养学生：
培养当今和未来创意产业的高管和企业家所需的创新能力;
培养学生的研究技能和对创意产业相关议题的跨学科洞察力;
为学生提供专业知识和先进技术的应用，以便他们能够在创意产业领域中提出和执行创新的解决方案;
为香港和大湾区的创意产业提供高专业水平和道德标准的毕业生，他们
在规划和执行任务时具有承担和领导能力。
课程结构
课程结构
课程采用学分制。课程共修27个学分，分为核心科目（15个学分，为必修课）和选修科目（至少选修12个学分）。
课程提供三个大领域的科目，即（1）先进技术应用，（2）创意制作和创业，以及（3）创意产业研究。
学生必须在正常学习期间内完成所有核心课程（15 学分）和至少四门选修课程（12 学分）以获得毕业资格。
| A. | 核心科目: (15 学分) |
| 1. | 创意产业应用科技研究项目 (6 学分) |
| 2. | 人工智能理论及应用 (3 学分) |
| 3. | 多媒体科技应用 (3 学分) |
| 4. | 创意产业硏究方法 (3 学分) |
| B. | 选修科目: (12 学分) (任选下列四个科目) |
| 1. | 沉浸技术应用 (3 学分) |
| 2. | 大数据创新商业模式 (3 学分) |
| 3. | 文化制作之未来语境 (3 学分) |
| 4. | 创新映画制作 (3 学分) |
| 5. | 艺术与文化创意技术 (3 学分) |
| 6. | 信息娱乐产业之多媒体市场营销 (3 学分) |
| 7. | 新媒体创意企业 (3 学分) |
| 8. | 数码技术转型之挑战与机遇 (3 学分) |
| 9. | 创意产业之关键议题 (3 学分) |
| 10. | 大中华创意经济及文化生态 (3 学分) |
| 11. | 创意产业风险管理综论 (3 学分) |
授课语言
中文 (包括普通话)，部分讲义及专门用语为英文，视乎个别的专修范畴作决定。
课程修读模式
全日制: 12 个月
兼读制: 24 个月
入学要求
入学要求
持有学士学位或同等学历，主修社会科学、人文科学、商科或法律优先；
英语能力要求 – 若非从英语授课的大学毕业，必须达致以下标准：
中华人民共和国之大学英语考试 CET-6 ；
或
其他同等的英文水平测试成绩。
申请程序
申请人士可网上报名并上传以下文件副本至入学申请系统（面试时需缴验下列文件正本或经发出单位发出的核证副本）：
最近护照相片一张；
身份证／护照副本；
成绩单正本或经院校注册处发出的核证副本。成绩单需以密封形式由发出院校直接邮寄至下列地址：
珠海学院入学组（创意产业应用科技文学硕士课程）
香港新界屯门青山公路青山湾段80号E102室
学历证明副本^；
^申请人如持有内地学历，需提交：
– 由相关院校发出的「学位证书」及「毕业证书」的核证副本；及
– 由「学信网」或「学位网」发出最新的「教育部学历证书电子注册备案表」；
如有需要，学院会要求申请人提交由香港学术及职业资历评审局发出的「学历评估报告」；
如持有学历并非以英语授课，申请人须提交英语能力证明副本（如适用）
合适的申请人须接受面试，有关安排会以电邮通知。
报名费
报名费
每项课程报名费：本地生港币 300元，非本地生港币 600元；录取与否概不退还。
有关缴费方法，可参阅财务处网页。
2025/26学年学费
一年全日制：港币十六万五千元正，分二期缴交。
本地生及非本地生学费相同，如延期毕业则须另缴学分费用。
凡透过电子付款途径产生的银行手续费将由支付者承担。已缴交之费用不设退款机制
（付款方式详情请参阅财务处网页）。
此费用可能于日后调整，本校保留更改学费的权利而不作另行通知。
申请期限
申请期限
2025/26 学年秋季入学:
本地生及非本地生
第一轮：2024年11月1日至2025年1月24日
第二轮：2025年2月10日至 2025年4月30日 (额满即止)
报名方法
Graduate Profile
Graduate Profile
Qualification Title: Master of Arts in Innovative Application for Creative Industries
Qualification Type: Master Degree
QF Level: Level 6
Primary Area of Study and Training: Mass Media and Communications, Journalism and Public Relations
Sub-area (Primary Area of Study and Training): Mass Media and Communications, Journalism and Public Relations
Programme Objectives
The Programme aims to:
- Develop students’ innovative competence required for executives and entrepreneurs of the creative industries of today and the future;
- Nurture students’ research skills and cross-disciplinary discernment for issues relating to the creative industries;
- Equip students with professional know-how and applications of advanced technology to increase their efficacy for innovative solutions in the realm of creative industries;
- Provide creative industries in Hong Kong and the Greater Bay Area with graduates who demonstrate the highest standards of professionalism and ethics in planning and executing missions with commitment and leadership.
Programme Intended Learning Outcomes
Upon completion of the Programme, the students should be able to:
- Comprehend the manifold complexities of the creative industries that interact with technology advancement;
- Adapt and integrate innovative ideas into strategic application for creative entrepreneurship;
- Analyse and execute research projects relating to the creative industries for the markets in Hong Kong and the Greater Bay Area;
- Demonstrate genuine creativity and professionalism in executing missions for the creative industries with commitment and leadership.
Education Pathways
Graduates can pursue further study in research-based programmes (MPhil or PhD) offered by local and overseas universities.
Employment Pathways
This MA Programme will prepare students to take up job positions such as:
Academic Researcher of Creative Industries, Digital Producer, Creative Industry Analyst, Multimedia Executive Editor, Multimedia Production Manager, Research Institution Specialist and New Media Publisher.
The graduates will be capable of taking up senior positions in key areas of the creative industries, not confining to multiplatform media production and publishing.
Other career paths may include specialists in multi-channel marketing, and infotainment business, KOLs, live streamers, e-commerce specialists as well.
As the Programme provides training in new technology, such as augmented reality, virtual reality, 3D holographic avatars, and audio-visual solution, our graduates will have a wide range of career opportunities as specialists in different sectors of the “creative economy”, like metaverse, listed out in the Hong Kong Government Central Policy Unit’s study report.
In addition, graduates will also be able to realize their entrepreneurial goals with the training provided as creative start-ups in Hong Kong and in the Mainland.
Minimum Admission Requirements
An applicant who wishes to be admitted to this Programme shall hold:
- A recognized Bachelor’s degree or an equivalent qualification; and
- Proficiency/knowledge of the Chinese language at one of the following levels:
(i) Level 3 in Chinese Language of HKDSE;
(ii) Level 5 at Hanyu Shuiping Kaoshi (HSK) (漢語水平考試第五級);
(iii) Level 2-B at Putonghua Shuiping Ceshi (PSC), State Language Affairs
Commission (國家語言文字工作委員會普通話水平測試二級乙等);
(iv) Bachelor’s degree from a university or institution in which the medium of
instruction and/or examination is Chinese; and
- Proficiency/knowledge of the English language at one of the following levels:
(i) Level 6 of the College English Test (CET);
(ii) Bachelor’s degree from a university or institution in which the medium of
instruction and/or examination is English; or
(V)Equivalent.
Operator: Hong Kong Chu Hai College
