盧慧茹博士

助理教授

Email: olivinelo@chuhai.edu.hk
By Appointment: Monday to Friday, Office Hour

Academic Qualifications

BS (Broadcasting and Journalism, Northwest Missouri State University, U.S.A.)
MA (Communication, Southwest Missouri State University, U.S.A.)
MSc (New Media, The Chinese University of Hong Kong, Hong Kong)
PhD (Communication, The Chinese University of Hong Kong, Hong Kong)

Profile

盧慧茹博士是一位全面的大眾傳播學科學者，擁有跨學科的專業知識。在轉入學術界之前，她在公共關係領域積累了豐富的經驗，曾受聘於香港多家知名國際公關公司。盧博士在香港和中國大陸擁有超過二十年的高等教育教學經驗，在多所大專院校開發和指導一些公共關係和廣告課程。她還曾擔任多所本地大專院校的外部顧問和外部審查員，憑藉其對專業實踐和學術界豐富經驗，為相關課程的評估和改進提供專業知識和見解。

Expertise

Director, Corporate Communication Limited
Senior Consultant, Weber Shandwick Hong Kong
Account Manager, Ketchum Newscan Hong Kong

Publications

  • Lo, W.Y.O. (2020). “Guanxi and Gao Guanxi: Key Predictors of Business Relationship Performance between Hong Kong and Mainland Chinese Entrepreneurs”, Communication and Media in Asia Pacific, 3(1), 35-61.
  • Lo, W.Y.O. (2020). “Exploring the Use of Mobile Instant Messaging among Middle-aged Adults in Social Relationships Maintenance with Family and Friends”, Asian Journal of Media and Communication, 4(2), 57-68.
  • Lo, Olivine & Leung, Louis (2009). Effects of Gratification-Opportunities and Gratifications-Obtained on Preferences of Instant Messaging and E-mail Among College Students, Telematics & Informatics, 26(2), 156-166.

Conference Presentations

  • “Why People Comment on Controversial Topics in Online Forums? Exploring the Impact of Community Recognition, Issues-resonance and Emotional Triggered”. Presented at IAMCR Conference, University of Oregon, U.S.A., 20 – 24 June 2018.
  • “Exploring the Use of Mobile Instant Messaging among Middle-aged Adults in Social Relationships Maintenance with Family and Friends”. Presented at the Global Digital Technology and Culture Conference, Korean Association for Broadcasting and Telecommunication Studies, Seoul, South Korea, 17-18 August 2018.
  • “Guanxi and Gao Guanxi: Key Predictors of Business Relationship Performance between Hong Kong and Mainland Chinese Entrepreneurs – An Exploratory Study on Hong Kong SMEs”. Presented at IAMCR Conference, Montreal, Canada, 12-16 July 2015.
  • “The Role of Bloggers in Public Relations Strategy: An Exploratory Study in Hong Kong”. Presented at the 5th Public Relations and Advertising Academic Conference, Shih Hsin University, Taipei, Taiwan, 22-24 August 2012.
  • “Decoding Textperts – Exploring the Uses and Gratifications of SMS Usage Among Hong Kong Teenagers and the Marketing Opportunities”. Presented at the International Telecommunications Society (ITS) the 18th Biennial Conference, Tokyo, Japan, 27 -30 June 2010.
  • “Corporate Communication in Web 2.0 – A Comparative Study of CEO Weblogs in China and USA”. Presented at the 4th Public Relations and Advertising Academic Conference, Shih Hsin University, Taipei, Taiwan, 11-12 June 2010.
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