卢慧茹博士

助理教授

Email: olivinelo@chuhai.edu.hk
By Appointment: Monday to Friday, Office Hour

Academic Qualifications

BS (Broadcasting and Journalism, Northwest Missouri State University, U.S.A.)
MA (Communication, Southwest Missouri State University, U.S.A.)
MSc (New Media, The Chinese University of Hong Kong, Hong Kong)
PhD (Communication, The Chinese University of Hong Kong, Hong Kong)

Profile

卢慧茹博士是一位全面的大众传播学科学者，拥有跨学科的专业知识。在转入学术界之前，她在公共关系领域积累了丰富的经验，曾受聘于香港多家知名国际公关公司。卢博士在香港和中国大陆拥有超过二十年的高等教育教学经验，在多所大专院校开发和指导一些公共关系和广告课程。她还曾担任多所本地大专院校的外部顾问和外部审查员，凭借其对专业实践和学术界丰富经验，为相关课程的评估和改进提供专业知识和见解。

Expertise

Director, Corporate Communication Limited
Senior Consultant, Weber Shandwick Hong Kong
Account Manager, Ketchum Newscan Hong Kong

Publications

  • Lo, W.Y.O. (2020). “Guanxi and Gao Guanxi: Key Predictors of Business Relationship Performance between Hong Kong and Mainland Chinese Entrepreneurs”, Communication and Media in Asia Pacific, 3(1), 35-61.
  • Lo, W.Y.O. (2020). “Exploring the Use of Mobile Instant Messaging among Middle-aged Adults in Social Relationships Maintenance with Family and Friends”, Asian Journal of Media and Communication, 4(2), 57-68.
  • Lo, Olivine & Leung, Louis (2009). Effects of Gratification-Opportunities and Gratifications-Obtained on Preferences of Instant Messaging and E-mail Among College Students, Telematics & Informatics, 26(2), 156-166.

Conference Presentations

  • “Why People Comment on Controversial Topics in Online Forums? Exploring the Impact of Community Recognition, Issues-resonance and Emotional Triggered”. Presented at IAMCR Conference, University of Oregon, U.S.A., 20 – 24 June 2018.
  • “Exploring the Use of Mobile Instant Messaging among Middle-aged Adults in Social Relationships Maintenance with Family and Friends”. Presented at the Global Digital Technology and Culture Conference, Korean Association for Broadcasting and Telecommunication Studies, Seoul, South Korea, 17-18 August 2018.
  • “Guanxi and Gao Guanxi: Key Predictors of Business Relationship Performance between Hong Kong and Mainland Chinese Entrepreneurs – An Exploratory Study on Hong Kong SMEs”. Presented at IAMCR Conference, Montreal, Canada, 12-16 July 2015.
  • “The Role of Bloggers in Public Relations Strategy: An Exploratory Study in Hong Kong”. Presented at the 5th Public Relations and Advertising Academic Conference, Shih Hsin University, Taipei, Taiwan, 22-24 August 2012.
  • “Decoding Textperts – Exploring the Uses and Gratifications of SMS Usage Among Hong Kong Teenagers and the Marketing Opportunities”. Presented at the International Telecommunications Society (ITS) the 18th Biennial Conference, Tokyo, Japan, 27 -30 June 2010.
  • “Corporate Communication in Web 2.0 – A Comparative Study of CEO Weblogs in China and USA”. Presented at the 4th Public Relations and Advertising Academic Conference, Shih Hsin University, Taipei, Taiwan, 11-12 June 2010.
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