Bachelor of Arts (Hons) in Communication and Digital Media

To keep ourselves abreast with the world’s ever-changing media landscape, our Department has therefore launched for a new programme, the Bachelor of Arts (Hons) in Communication and Digital Media in 2025. The new programme is designed to develop technical skills in content creation and media production, including audio-visual recording and editing, graphic design, and the application of AI to media; demonstrate effective communication skills in diverse settings, including public speaking, writing, and interpersonal communication; develop an understanding of the theoretical approaches to media studies and communication; apply creative thinking and problem-solving techniques in the development of media content and projects; articulate the importance of teamwork spirit and professional ethics in the communication and creative media industry.

On completion of the programme students will be able to:

1. Develop technical skills in content creation and media production, including audio-visual recording and editing, graphic design, and web development;
2. Demonstrate effective communication skills in diverse settings, including public speaking, writing, and interpersonal communication;
3. Develop an understanding of the theoretical approaches to media studies and communication;
4. Apply creative thinking and problem-solving techniques in the development of media content and projects;
5. Articulate the importance of teamwork spirit and professional ethics in the communication and creative media industry.

DSE Entry

Students holding the HKDSE qualification should meet the entry requirements of

(1) Level 3 in Chinese Language;

(2) Level 3 in English Language;

(3) Level 2 in Mathematics;

(4) Attained in Citizenship and Social Development; and

(5) Level 2 in one elective subject.

Higher Diploma or Associate Degree Entry

Accredited Associate Degree / Higher Diploma from local educational institutions for Senior Year Entry.

Equivalent qualifications will be considered on a case-by-case basis.

Graduates in Communication and Digital Media have a wide array of career opportunities across various industries. Here are some potential career paths:

Digital Marketing: Developing online marketing strategies, managing campaigns, and analyzing data to improve reach and engagement.

Social Media: Creating and managing content for social media platforms, analyzing engagement metrics, and developing social media strategies.

Content Creation: Producing multimedia content, such as videos, blogs, podcasts, and articles for various platforms.

Journalism: Researching and reporting news stories for various media outlets, including digital platforms.

Communications Coordination: Supporting internal and external communications for organizations, managing newsletters, and coordinating events.

Video Production: Creating and editing video content for marketing, education, or entertainment purposes.

Web Content Management: Managing website content, ensuring it is up-to-date, engaging, and optimized for search engines.

Corporate Communications: Overseeing communication strategies within a company, including crisis management and employee communications.

Public Relations: Managing communication between organizations and the public, crafting press releases, and developing PR strategies.

The skills learned in Communication and Digital Media programme—such as critical thinking, creativity, and technical proficiency—are highly valued across various industries.

Postgraduate Studies

Graduates may go on to pursue a Master’s degree in communication, digital media or a specialist area such as public relations or media management in Hong Kong or overseas.

Graduates of this programme can continue their studies in related master’s programmes offered by our department, such as Global Communication, Innovative Application for Creative Industries, and Arts Tech and Digital Communication.

Internships and Work Experience

Students will have the opportunity to undertake internships with media companies, advertising agencies, corporate communications departments or non-profit organisations.

This is a valuable opportunity to gain practical experience and provides crucial networking opportunities, helping students to connect with professionals in the field.

Programme Core Courses:

Programme Elective Courses:

*Students are required to take a Physical Education course for no credit.