Bachelor of Arts (Hons) in Journalism and Communication

General Programme Information

Title of Programme : Bachelor of Arts (Hons) in Journalism and Communication
Normal Duration : 4 Years
Credits Required for Graduation : 123 Credits

General info

Programme Characteristics
General education serves to enhance students’ language proficiency and historical knowledge about China, aiming at strengthening the students’ generic skills.

Social science fundamentals help students to relate mass media to society at large and encourage them to develop the ability to criticize media practice. Courses in this discipline are designed to prepare students for further postgraduate education and research.Students are trained with up-to-date theories of media in the core courses of Journalism and Communication before they can develop specific professional expertise in print media or electronic media.

Chinese contextual communication brings media practice within the context of Greater China that opens a career prospect for our graduates to work in the Chinese-speaking areas besides local employment opportunity.

Pioneer in Professional Training with Internships in Local and Overseas Media Industries
It gives students hands-on experience and helps jumpstart their careers.

Life-long Knowledge Learning with Emphasizes on the Basics in Social Sciences
It helps students develop critical and analytical minds for an insightful understanding of the complexity of the world, preparing them to perceive social facts and media issues from a variety of perspectives.

Balanced Curriculum in Journalism and Communication
It provides a variety of courses in related disciplines encompassing professional journalism, strategic communication and communication studies.

Global Perspectives with a Greater China Focus
It enhances students’ employability in a cross-regional environment, which may have different social systems and cultural values.

Cross-disciplinary Curriculum
It exposes students to a broad spectrum of knowledge across different disciplines, giving them an ability to comprehend matters from different perspectives as the best professional communicator is essentially broadly educated.

Advocating Language Proficiency with Bi-literacy and Trilingualism
It means training students to become media practitioners capable of handling assignments in a variety of cultural contexts by providing them with a series of language training courses from Putonghua to techniques for English reporting.

Internship Scheme
Our local and overseas summer internship programme starts for students after the completion of their third year of study. The internship jump-starts students’ careers by introducing them to the media profession at an early stage. Throughout the internship period, students not only develop an interests in their chosen professional stream, but also build up interpersonal skills. The internship can further develop the students’ sense of professionalism and spirit of team-work which are all important to their future careers. It also provides an opportunity for students to consolidate theories and apply knowledge in practice. The internship in Taiwan usually lasts for one month, whereas for local and other overseas internship, the period extends for two months.

Aims

Aims of the Programme

    • Integration of theory and practice into the study of various aspects of the media professions
    • A global perspective for students to adapt to the rapidly changing post-modern society
    • Emphasis of professional ethics, social responsibility and commitment
    • Development of interdisciplinary skills

Objectives

Objectives of the Programme

To help students:

  • Reflect, relate and apply consolidated journalism, communication and social science theories in a role as a high-caliber professional of the media industry
  • Produce print, electronic and web media contents based on solid knowledge and hands-on training
  • Develop critical thinking, independent analysis and creative ideas through various designated seminars and workshops
  • Develop students with strong attributes of professional ethics, social responsibility and commitment
  • Develop students with the mindset of humanism

Course Description

Area: Journalism Core

Course Title Type Credit  Description
Introduction to Journalism PC 3 To provide a solid understanding of the changing theoretical and practical issues and controversies underlying journalism with emphases on the rationale, tradition, function, and the meaning of journalistic work to society in the mobile and interactive communication era. A comparative perspective on the journalism practice across the globe will be highlighted all through the course.
News Translation Skills PC 3 This course is to teach students how to translate English news into Chinese with a high standard of accuracy and acceptable speed. Students are required to translate different types of English news articles in the class in order to broaden their skills through practice.
News Reporting & Writing I PC 3 This course provides an understanding of the basic process of news gathering and writing in the Chinese context. In the lecture, the basic paradigms of various types of news writing will be discussed. Students are also asked to plan, research, interview, write and edit various news pieces for practice. The conventional editorial values and practice of news reporting, such as ethical principles, impartiality and accuracy, will be emphasized all through.
News Reporting & Writing II PC 3 This course offers a set of advanced news writing skills from breaking news, news feature to editorial via non-fiction or literary writing skills. Data journalism and various writing styles will also be practiced through assignments. The students will effectively improve their comprehensive capacity of news writing.
Techniques for English News Writing PC 3 The course provides students with a theoretical knowledge and skills of the English news writing, including news value, inverted and tumbled pyramids, figures of speech and terminology. The students will practice how to cover an English news story, headline, lead and content writing to the use of correct wording. The students will discuss and analyze the writing styles employed for different kinds of subject matter in the English news writing.
In-depth Reporting PC 3 The course is to provide a basic understanding and practice on the writing of in-depth reporting and the approach to investigative reporting. Emphasis is put on managing and analyzing data and information from different sources, realizing those seemingly unrelated clues to substantiate reporting.
Reconnaissance Newsgathering (Seminar) PE 3 This course provides a practical understanding of the basic concepts and operation of reconnaissance newsgathering, and it also provides a fundamental training of the techniques of reconnaissance newsgathering to students. Students will learn how to search land and company registry records and all other related government services and information.
Financial News Reporting PE 3 The course introduces students to the basic concepts and skills of how to write financial news stories. A thorough financial and business glossary will be introduced. In view of the common practice in Hong Kong, the course will focus on everyday news regarding stock, property, banking and forex markets. The course will also provide students with an understanding of financial theories and they will learn how to apply them to the new story writing.
Public Affairs Programme Editing & Hosting (Seminar) PE 3 To inform students of how a public affairs visual programme in Hong Kong is produced and how the editing, hosting, content and running of a public affairs programme (or talk show) are up to the broadcasting standard.
Media Law: Typical Cases PE 3 This course will provide students with the knowledge of law offenses and ethical practices through case analysis. The students are asked to prepare a summary of a particular case, present it to the class and respond to questions raised by fellow students and the responsible teacher. Issues of libel, defamation, innuendo, copyright, fair use and hot news doctrine are covered.
Advanced Translation PE 3 This course is workshop-based and is a continuation of JCM105 News Translation Skills.
It will introduce students to an in-depth understanding of the arts and crafts of translation. Words, discourses, styles, the length of sentence and tone will be employed to suit different purposes of translation.
News Feature Writing PE 3 This course tells students the differences between daily news and features. Colour feature, anecdotal feature, life-style feature, travelogue, investigative features will be discussed and exercised on the topics will be conducted. Students are encouraged to use catch phrases, figurative words, allegorical and suspensive approaches in their writings.
News Analysis PE 3 This course will examine news pieces across print, broadcast and online platforms. The methods used to analyze news structure and content include framing, agenda setting, content analysis and discourse analysis will be introduced. The students will also be asked to write analytical articles such as op-eds, book reviews, explanatory and historical context pieces.
Data Journalism PE 3 This course will equip senior students with data analysis techniques and sharpen their news judgment.
Students will learn advanced Excel and Access skills, mapping software and MySQL, and web-scraping and data-visualization tools. Student will be asked to write a news article by using data mining and analysis.
Critical Journalism PE 3 To broaden the horizon of students to the future development of journalism, the course covers the definition of critical journalism and the investigation of the rise of critical journalism as well as its social and political impacts, e.g., how would the audience’ perception and reception of news be affected, how is the freedom of speech and credibility of news be affected?
The course will also introduce case studies to examine how soft news and critical journalism work under different political systems.

Area: Interactive Communication

Course Title Type Credit  Description
Interactive Communication Theory PC 3 Alongside an introduction of the concept, model and theory of communication, the course examines how communication channels and various information disseminations nowadays are correlated in the form of “many-to-many” that defy the traditional concept, mode and theory of mass communication.
By acknowledging that a shift of the mode and practice from mass communication of one-to-many to many-to-many, interactive by nature, is heralded in particular as the so-called new media or mobile communication, students of various communication programmes would be able to incorporate such feature of new age communication into their know-how to work out content design, mode of communication and apps communication.
Intercultural Communication PC 3 With an emphasis on intercultural communication meaning “barrier-free communication” through presenting theories and case studies of actual scenarios, this course will introduce the students to how cultural variables, such as norms, values and rituals hinder or facilitate mutual understanding in the context of intercultural communication.
This course will also equip the students with the skills to communicate, negotiate, and learn across diverse cultural settings. Upon completion of the course, students will be able to develop an ability to reflect how people are shaped by cultural contexts and how these cultural contexts impact people in intercultural communication.
Research Method of Crossmedia Communication PC 3 This course introduces the students to the methods of research via multi-platforms including conventional field research, internet and mobile apps by using content analysis, questionnaires, keyword mining tools, etc. The enrolled students are asked to conduct a designated research project sorted by SPSS.
Multiculturalism PE 3 Students are expected to examine the anthropological, sociological, historical, religious and political perspectives on multiculturalism.
Topics about race and ethnicity, multicultural approach, gender, language diversity, and the legal issues of multiculturalism will be raised and discussed.

Area: Social Science Fundamentals

Course Title Type Credit  Description
New Economy: Dynamics & Trends PC 3 The global economy is changing from manufacturing-based to service-based and digital-based. New economy emerges as a result of the declining turnover of the traditional sectors in proportion to the GDP.
This course will provide a sketch on how the application of digital technology and cyber economy if not the virtual economy has played a role in the transition from “old” to “new”, and the course will also examine the dynamics underlying these changes. In addition, the course will investigate how the new economy has penetrated into our daily lives in the context of the prevalence of ecommerce, mobile communication and web-economy. The discussion of the possible trend and direction of the new economy will serve as a sum-up of the course.
Introduction to Sociology PC 3 To provide a basic understanding of the nature of society and the causes and consequences of social facts. The course also helps students to make sense of the origins of social development so as to help develop their reasoning power and make an application on related studies.
Introduction to Political Science PC 3 To deliver a preliminary understanding of political philosophy, ideology, the function of state and government, party politics, civil liberty, socio-political organization, the rule of law, and international relations.
Public Opinions & Media Influence PC 3 The course introduces students to the basic concepts concerning public opinion survey and its application in Hong Kong. Special attention will be given to the role of the media in handling public opinion. Issues of how public opinion influences and helps formulate government policy and vice versa will also be elaborated.
Sociomusicology PE 3 To enable students to analyze music as a social phenomenon and provide them with the theoretical tools to study various social aspects and functions of music.
Global & Geopolitics PE 3 To elaborate specific issues that are relevant to the study of interstate relations, national security, war, economic integration, trade. The course also aims to elaborate the differences between national and transnational actors in the global arena of both public and private spheres. In addition, the course will distinguish the three levels of analysis of the international system (individual, domestic and global) to facilitate the debate on current global events.
Legacy of Film PE 3 This course is not an ordinary film appreciation / analysis course commonly delivered in the art school or film school. It incorporates a postmodern approach to enable students to perceive the rest of the world that is beyond their daily lives across time and space so as to induce students to develop their own discourse. The objective of this course is to help students develop a postmodern approach to social phenomena and epistemology.
Introduction to Psychology PE 3 Psychology is the science of human behaviours and mental processes.
This course will introduce students to the history of the discipline with an overview of selected subdisciplines such as development, perception, memory, learning, interpersonal interaction, and abnormal psychology, etc. As a programme elective, the aim of this course is to enable students to make use of psychological analysis in their future communication work of whatever type.
Comparative Government and Politics PE 3 To provide students with an understanding of the concepts and methods for a comparison of the systems and characteristics of government and power structure. Students will be taught to operate some research tools to examine and analyze general political problems and political issues.
Media Sociology PE 3 To offer a sociological approach to an understanding of the nature of the media in different socio-politico contexts and scrutinize the main concepts of communication studies and journalism so as to explore their social implications. In addition, the course also aims to present an integral analysis of media social nature and its implications for social development and enhance students’ ability of critical thinking and reasoning power.
Sociology of Globality PE 3 This course is to enlighten students to make sense of the following:
1. Everything in life nowadays, to different degrees, is fueled by globalization one way or another.
2. Globalization may or has already become the law of motion of social change though its process is uneven.
3. Much of the tradition, ways of life, and paradigms of all kinds perpetuated over thousands of years have become irrelevant.
4. The world is still uneven, if not far from homogeneous, though globalization is said to be in full force.
Cultural and Media Postcolonialism PE 3 To examine arguments of postcolonialism and enable students to apply the postcolonial theory to the study of the media and culture. Key elements of the course will explore and sort out the implications of contemporary postcolonialism for global communication and cultural exchange.
Ideology and Global Anti-terrorism PE 3 In the light of terrorism Vs. legitimate means of use of force, this course examines the ethical dilemmas in the use of violence by scrutinizing the politicization of definitions and the efficacy of the laws and norms of terrorist attack and conflict/war. It also aims to explore the ethical and empirical causes of terrorism and the evolution of counterinsurgency policies during recent armed conflicts in the global and local contexts.
Class, Nationalism and Ethnic Minority (Seminar) PE 3 To explore socio-political identity, ethnicity and nationalism with a special reference to social class.
The course will examine various issues of nationalism and nation-states in their historical, sociological and international aspects with a consideration of the main theories of their origins and diffusion in the world. Questions such as how identity is defined and how societies use these constructions for nation-building and economic development will be discussed. Particular attention will be paid to the emergence and the development of nationalism and ethnicity in the social context of China. The course will also examine the challenges of nationalism and ethnicity, such as the making of political institutions and the violent resurgence that China confronts nowadays.

Area: Chinese Contextual Communication

Course Title Type Credit  Description
Workshop on Media Ecology in Greater China PC 3 The regions in Greater China share a similar cultural background but experience different historical developments. They have developed their own media cultures, values, beliefs, norms, and patterns of media practice. Consequently, they have different institutions, policies, and regulations that govern media practice. Meanwhile, the competition and collaboration between these regions has become increasingly intensive so that the media practitioners and all the stakeholders have to be familiar with the dynamics of the surrounding media ecology. This course will examine the latest cases and events of the media development in Greater China to assess how the media culture and practice are seemingly different in different regions of Greater China.
Postmodern Episodes in Mainland China: An Inquiry PE 3 To provide an understanding of the basic concepts of postmodernism and the various cultural genres of China nowadays. This course also aims to analyze Chinese cultural phenomena from the postmodern perspective.
Media and Social Development in China since 1949 PE 3 To provide the basic analytical perspectives on the change and development of media in China after 1949. This course also aims to examine how the social development in China affects the ecology of media.
Social Aspects of Contemporary China PE 3 The course aims to inform students how China has experienced a drastic transformation that is reflected from the socio-economic aspects. It will look into the impacts and driving forces of Deng’s reform since 1978 from its institutional change, economic development, global interaction, change of people’s ways of life, rural and urban modernization, cultural transformation, etc.
Chinese Government : Governance & Diplomacy PE 3 To provide students with a basic knowledge of China’s political context and its global strategy as to enable them to relate such knowledge to the Chinese and global current affairs.
New Silk Road and Creative Communication PE 3 The course introduces students to the OBOR initiative with an evaluation on what opportunities will emerge. Students will be taught the cultural characteristics of the OBOR countries and integrate them into a project by using different communication skills in PR, journalism or advertising.

Area: Crossmedia Techniques

Course Title Type Credit  Description
Crossmedia Production Techniques I PC 3 Since the application of digital technologies converges platforms and formats of communication and information dissemination across various media channels, the techniques of composing media content require multitasking ability to integrate text, sound, visual, still and moving images, and other forms of expression.
This course is an entry module of crossmedia production techniques that delivers the skills of media content production across media specifications for mobile communication. The components of teaching include: making use of all kinds of digital devices to produce content, acquiring the principles and techniques of shooting and editing still and moving images, developing the basic ability of integrating text, sound, still and moving images, and digital effects for online publishing and dissemination on a crossmedia platform.
Crossmedia Production Techniques II PC 3 This module of crossmedia production techniques is set at an intermediate level with the prime aim to further consolidate students’ skills in crossmedia content production.
This module emphasizes creativity and crossover mindset and thus enables students to experiment how to produce content for crossmedia communication on mobile media. Students are required to handle a number of small or medium scale shooting and editing projects of crossmedia content production on their own under the guidance of the instructors.
News & Crossmedia Editing PC 3 This is a practical course in which students are required to do several individual and group assignments. The basic editing skills, such as bleeding, pagination, tracking, font styles, etc., practiced by the traditional and new media, will be delivered. Among those techniques, students will be asked to design a newspaper layout and a news website’s front page by using Photoshop and InDesign software. Students will also practice the SOE and the conventional writing skills for news editing.
Crossmedia Publishing Workshop I PC 3 This is a practiced-based course to enable students to apply the knowledge and hands-on skills that they have learned in the previous terms to work out every segment of news publishing in team and solo. The targeted outputs include the publishing of several editions of the campus newspaper – Chu Hai News and a number of editions of magazine. Every student is required to take part in every work process of the publishing in team or solo to produce, edit, proofread and design the text and visual content for print and crossmedia communication.
Crossmedia Publishing Workshop II PC 3 The course is a continuation of Crossmedia Publishing Workshop I. This practiced-based course is to enable students to apply the knowledge and hands-on skills that they have learned in the previous terms to work out every segment of news publishing in team and solo. The targeted outputs include the publishing of several editions of the campus newspaper – Chu Hai News and a number of editions of a magazine. Every student is required to take part in every work process of the publishing in team or solo to produce, edit, proofread and design the text and visual content for print and crossmedia communication.
Broadcast News Writing & Techniques PC 3 The course aims to provide students with the basic understanding and techniques of mastering the hardware and software elements of Radio and TV news production with a practical training on the writing and reporting of daily news story for broadcast. It also covers the practical training of editing news story and the conversion or a wrap up of the content for the crossmedia broadcast via mobile platforms.
Web Journalism in Practice PC 3 The course teaches students the common practices, formats and principles of online news dispatch. It includes the techniques of news website operation and design, content production management and web news writing as well as how to use Photoshop, audio and video equipment to wrap up a crossmedia news dispatch.
TV Programming PE 3 The course aims at providing students with the basic theoretical framework and techniques for TV programming with a professional training on the production of visual programmes. The topics covered include an introduction to various kinds of TV programmes, camera-work, editing, lighting and sound recording work in the studio. Students are required to present a number of hands-on practice projects for this course.
News Documentary PE 3 The course aims to enable students to comprehend the making of a news documentary through delivering the concepts and techniques commonly adopted all through the entire process of production. Students will learn the essential elements of news documentary and get to know how to sort out a topic, the pre and postproduction specifications and the required skills to make a quality documentary.
Crossmedia Programming & Hosting  PE 3 The course provides a professional training of combining radio and TV hosting techniques for the crossmedia and online broadcast. It involves the practice of the hosting techniques and programme design.
Photo Documentary in Social & Political Perspectives PE 3 The course will usher students to explore photo documentary in both social and political contexts.
It will also provide a historical inspection on the social and political impacts of some of the exemplary photo documentaries. Throughout the course, the students will be guided, through the assigned topics of weekly photo-shooting, to explore social and political senses and consolidate their shooting skills to uncover the impact of photos being put together as a series.
Summer Internship PE 3 Summer internship provides an opportunity for students to gain “combat experience” through which they can evaluate how their knowledge and skills are in line with the professional standards in various settings of mobile and interactive communication.
The student interns will be mentored and monitored by the industrial supervisors and college tutors all through the internship period. Eligible students will be sent to take up a designated post in various media and communication firms producing output across a spectrum of communication platforms, such as production houses, advertising agencies, and new media corporations. Through on-the-job practice, students would be able to learn how to work solo and in team and consolidate their production and communication techniques.

Faculty Requirement

Course Title Type Credit  Description
Crossmedia Ethics PC 3 In an era of mobile communication, the traditional codes of practice of media production and communication of all kinds can hardly catch up and deal with crossmedia communication that features “barrier-free”, “free-to-go” and “free-to-do”.
This course examines the ethical issues and codes of practice of crossmedia communication, production and publication that bypass or break the conventional baselines and conception.
In this course, students will be asked to analyze controversial cases of  crossmedia practice by means of moral reasoning.
Various problem scenarios that are faced by media practitioners will be addressed to enable students to make sense of what the dilemma and impact of crossmedia communication are on issues of democracy, press freedom, freedom of expression, privacy, public interest, human rights, patent and copyrights, etc.

*PC = Programme Core
*PE = Programme Electives

ADMISSION