Master Of Arts In Global Communication

General Programme Information

Title of Programme : Master Of Arts In Global Communication
Normal Duration : 1 Year
Credits Required for Graduation :  27 credits

Programme Overview and aims

Programme Overview and aims
The Master of Arts in Global Communication is an interdisciplinary programme focusing on the global aspects of communication in the new media era:

1. To equip students with a critical understanding of advanced communication theories and a practical knowledge of media professional skills;
2. To train students to develop analytical and critical evaluation skills with global perspectives;
3. To develop students’ ability of applying communication theories in practice;
4. To broaden students’ awareness of various cultures to prepare them to work in a global workplace;
5. To broaden students’ horizons in the global political and economic perspectives of news events happening around the world.

Medium of Instruction

Medium of Instruction

Medium of instruction is English, but for practicum courses, it will be supplemented with Chinese.

Mode of Study

Mode of Study

Full-time: 12 Months
Part-time: 24 Months

Admissions Requirements

Admissions Requirements

1. A recognised Bachelor degree, or an equivalent qualification;
2. An applicant, seeking admission on the basis of a qualification from a university or institution of which the medium of instruction and/or the language used in examinations is not English, shall satisfy one of the following minimum language requirements:
• a minimum TOEFL score of 79 in internet-based test or 550 in paper-based test;
• a minimum overall score of 6.5 in IELTS;
• level 6 of the Chinese

Application Procedures

Application Procedures

Applicants should submit the following documents to the Admissions Unit of the College:
Admissions Unit (MA in Global Communication 2020)
Chu Hai College of Higher Education 80 Castle Peak Road, Castle Peak Bay, Tuen Mun, N.T. Hong Kong
Please bring along the original or a certified copy from the issuing authority of the following documents to your admissions interview for verification:
• A completed application form duly signed by the applicant;
• One recent photo (photo size: 1.5 inch);
• Photocopy of Identity Card / Passport;
• An official transcript or a certified copy sent directly to the Admissions Unit in a sealed envelope by the issuing
university to the following address:
Admissions Unit (MA in Global Communication 2020)
Chu Hai College of Higher Education E102, 80 Castle Peak Road, Castle Peak Bay, Tuen Mun, N.T. Hong Kong
• Photocopy of Degree Certificates^;
^Applicants who obtained degrees from universities in Mainland China are required to provide:
~ a certified copy of Degree Certificate(學位證書)and Graduation Diploma(畢業證書)issued by a central unit
(e.g. Registry or equivalent) of your home institution; and
~ an Online Verification Report of Higher Education Qualification Certificate(教育部學歷證書電子註冊備案表)
issued by the CHESICC(學信網)or CDGDC(學位網);
• The College may request for an Assessment Report from the Hong Kong Council for Accreditation of Academic & Vocational Qualifications (HKCAAVQ) on the level of qualification obtained, if necessary;
• Photocopy of English Proficiency Certificate for qualifications obtained from an institution of which the medium of instruction is not English, if applicable;
• Two letters of recommendation;
• Proof of working experience, such as employers’ letters (if applicable).

Application Fee

Application Fee

A non-refundable application fee of HK$300 for local applicant or HK$600 for non-local applicant (For payment methods, please refer to the Finance Office webpage (https://www.chuhai.edu.hk/tuition-application-and-other-fees) for details).

Tuition Fee

Tuition Fee

HK$135,000 per year for full-time students
HK$67,500 per year for part-time students (for 2 years)

Application Deadline

Application Deadline

Local applicants: 31 July 2020

Non-local applicants: revised to 10 July 2020

Commencement

Commencement

September 2020

Enquiry

Enquiry

Admissions Unit
Telephone: 2972 7200
Email: info@chuhai.edu.hk

Graduate Profile

Graduate Profile

Qualification Title

Master of Arts in Global Communication Programme

Qualification Type Master Degree
QF Level Level 6
Primary Area of Study and Training Mass Media and Communications, Journalism and Public Relations
Sub-area (Primary Area of Study and Training) Mass Media and Communications, Journalism and Public Relations
Programme Objectives The objectives of the Programme are:

  1. To equip students with a critical understanding of advanced communication theories and a practical knowledge of media professional skills;
  2. To train students to develop analytical and critical evaluation skills with global perspectives;
  3. To develop students’ ability of applying communication theories in practice;
  4. To broaden students’ awareness of various cultures to prepare them to work in a global workplace; and
  5. To broaden students’ horizons in the global political and economic perspectives of news events happening around the world.
Programme Intended Learning Outcomes Upon completion of the Programme, students should be able to:

  1. Interpret the multi-faceted and the complex interaction of local and global cultures and identities as they affect and are affected by the international flows of media contents;
  2. Apply skills necessary for designing and implementing effective communications programme for global markets;
  3. Critically engage in major research on international and global communications; and
  4. Combine theoretical frameworks with cultural, political, economic and social contexts and help students develop critical thinking and communication opportunities.
Education Pathways Graduates can pursue further study in research-based programmes (MPhil or PhD) offered by local and overseas universities.
Employment Pathways Graduates can gain employment in the media or corporate communication industry in Hong Kong and Mainland China, and will be in a better position to move from a locally oriented entity to a globally oriented enterprise. The training received from the Programme would also help graduates enter into managerial positions. Some examples of job positions in the media and other relevant industries and services which graduates of the Programme could potentially be employed are:

News Controllers, News Managers, Executive News Editors, Executive Managing Editors, News Editors, Managing Editors, Senior Manager in Corporate Communication, Manager in Corporate Communication, Corporate Communication Executive, Public Relations Executive, Assistant Vice-President (Investor Relations), Senior Investor Relations Manager, Investor Relations Manager.

Minimum Admission Requirements Applicants seeking admission to the Programme shall hold a Bachelor degree or equivalent.

Applicants seeking admission on the basis of a qualification from a university or institution of which the medium of instruction and/or the language used in examinations is not English shall satisfy one of the following minimum language requirements:

  1. A minimum TOEFL score of 79 in internet-based test, or 213 in computer-based test, or 550 in paper-based test;
  2. A minimum overall score of 6.5 in IELTS; or
  3. Level 6 of the Chinese English Test (CET); or equivalent.
Operator Chu Hai College of Higher Education

Programme Structure

The programme will comprise 27 credits dividing into core courses (15 credits), which are compulsory,

and elective courses (minimum 12 credits), which the students can choose from.

One of the core courses will be a study tour (or bootcamp) to the CNN Headquarters in Atlanta, Georgia, USA.

Area: Core courses: (15 credits)

Course Title Credit  Course Description
Applied Research for Global Communication 3  Based on the undergraduate knowledge of social science, this course enables students to conduct investigations with research methods, which are used commonly but often unsystematically by media practitioners and journalists. This advanced level of learning also requires the students to think critically about the available research tools and steps, meaning the methodology will be emphasized as well. Through reviewing the latest research articles under each topic, the students will know how to evaluate the reliability and validity of the research findings and propose operational research plans. As the learning cases primarily retrieved from the global communication studies, the students will also understand the updated topics and the applied research methods for them.
Intercultural Communication in the Global Context 3  This course is a combination of theory and application on intercultural communication. It is designed to equip students to communicate with people with different cultural backgrounds. Students will be acquainted with cross-cultural communication knowledge and theories of which they are able to apply in various cross-cultural situations. The course will also lead students through an examination of their own cultural identities and their interactions with others.
CNN Global Journalism Workshop 3  This course is a practicum and workshop-based. It is designed to enhance students’ skills and knowledge of visual information processing, television news story editing and production, and television newscast production through actual operation in a newsroom-like setting. Special emphasis will be placed on TV news writing/reporting, editing, production, TV newsroom operation, and the effective use of video production equipment. Students will work as a TV journalist on different positions in a newsroom, use the digital video equipment to gather news information, process information, edit news stories, produce news stories in the Chinese and international contexts, and broadcast them through appropriate media outlets. Students will deal with real-life issues and challenges of TV news reporting business. As any professional organization would require, students are expected to produce timely and proficient news stories and newscasts.
New Media Workshop 3 New media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

In this course, we examine how organizations capitalize on new media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective.  We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

Understanding new media is crucial for product managers who will be operating in a digital environment. Students will learn how to use new media conversations to inform their decision-making and how to leverage it to promote their products, services and the brand. Additionally, students will gain an understanding of how new media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.

CNN Study Tour (Boot camp) 3 This course is designed in the format of a study tour, to be taken at the end of this Programme. Students will be taken to a boot-camp at the Headquarters of CNN in Atlanta, Georgia, USA, or CNN’s London Regional Headquarters, where they will have sharing sessions with producers and news anchors of CNN, and will attend the daily operational meetings in the newsroom of CNN to understand the functions and responsibilities of the roles played by each and every personnel of the production team.

This week-long overseas study tour is aimed at widening the horizons of students so that they can discover the practice of television newsroom operation and production in a world-class news organization, such as CNN, in preparing them to work in the global workplace.

Area: Elective courses: (12 credits) (Choose any four of the following courses)

Course Title Credit
International Politics and Communication 3 The course aims to provide students with a critical understanding of the role of media and communication technologies in national politics in a global (Western vs non-Western) contexts as well as the increasingly important role of mediated communication in contemporary international relations and public diplomacy. This course will explore key actors (international organizations, governments, corporations, NGOs, and individuals) and initiatives in the Digital Age and their impact on conflict, democracy, and justice. The course thus reviews the relevant literatures and establishes a critical vocabulary.

The course explores the role of media in gaining and maintaining political influence in Western democracies and the importance of political campaigns, political marketing and advertising. It asks whether and how these techniques are used outside Western democratic nations and what meaning concepts such as ‘public sphere’, ‘public opinion’ and propaganda/spin have in non-Western contexts. The course offers comparative perspectives on political communication through detailed case studies (Middle East, India, China etc.). The course also explores the role of propaganda and public diplomacy in international situations of conflict and war, propounding the argument that much of contemporary international relations is actually global communication in various forms.

Within these frameworks, the course examines a range of interconnected theoretical topics: theories of democracy and the media; modern political persuasion, spin and international propaganda; global political marketing and advertising; the Americanisation of political communication; personalisation of politics; different traditions of public diplomacy and cultural diplomacy; media’s role in conflict and peace processes; the growth of e-government and the expansion of potentially interactive media.

The objectives of this course is to:

–      Provide a detailed understanding and critical interrogation of the theoretical literature on global political communication.

–      Explore the changing face of politics and the growing significance of mediated communication globally.

–      Understand the dynamics of contemporary global politics and media.

–      Explore the significance of media in the international conduct of both war and peace.

–      Be able to apply their knowledge to other relevant case studies, and have developed their research and communication skills.

Strategic Media Management 3 The course is designed to enhance students’ knowledge and understanding of media management of local and international media corporations so that they can apply what they have learnt from the course lectures, workshops and group presentations to their future jobs or workplace (for those studying in their mid-career).

Moreover, the course will aim at training students to develop critical analysis of adopting media management theories in practice when dealing with challenges confronted by media executives in the changing media environment. These issues may arise from different sectors of the media industries, including media economies, technological change, globalization trends, creativity & innovation and leadership skills.

In addition, the course will strive to lift students’ analytical ability in problem-solving skills through case studies and analysis through a mixed mode of learning from class lectures, workshops, group presentations and guest lectures by professional practitioners.

Media and Communication in the Greater Bay Area 3 The Greater Bay Area (GBA) has become one of the world’s largest urban regions. Consisting of Hong Kong, Macau and the 9 cities of the Pearl River Delta, it has transformed from a rural backwater to an economic engine of sophisticated manufacturing and services in less than forty years. The GBA has also become an important node in a network of megacity regions responsible for much of the world’s economic dynamism.

This course will focus on comparative media and communication systems in the GBA, by examining the nature of human relations and the characteristic patterns of language and communication in this area, with the aim of enhancing students’ awareness of the diverse, pluralistic as well as common development and practice of communication in GBA.

Perspectives from both Chinese and Western scholars discussing the socio-psychology of the Chinese and the related patterns of language and communication will be utilized to further develop students’ critical and analytical skills within a comparative framework.

Big Data and Communication 3  With theoretical thinking, this course focuses on three subjects to introduce the data-centered communication: the applications of big-data analysis in modern media ecology, the new information society driven by big-data analysis, and the new human equipped with smart communication devices. The students are expected to learn how and why everything in our society has been transformed into data via the nervous-like communication system when this process is termed as “datafication”. Also, they shall understand it brings threats and opportunities to old media, media workers, audiences and other stakeholders as well. The key concepts include platformed society, social network, new media ecology, and post-humanism, etc.
Topical Issues in Corporate Communication 3 This course aims to offer the students an in-depth understanding on the relations between the business stakeholders, the communication problems they have, and how a corporate overcomes them. Students will learn how to negotiate with many conflicting interests of these stakeholders. More than that, the course will requires the students to put themselves into the business stakeholders’ shoes to feel the pulse of the business setting. Topical Issues will be discussed and analyzed in the classroom discussions.
(*) International Political Economy 3  International Political Economy (IPE) provides an interdisciplinary academic platform within international relations which combines different aspects of international economics, international politics, cultural studies, and history. The IPE examines the interaction between political factors and economic outcomes and how economic factors influence political outcomes at both domestic and international levels, and how these policies may further shape the welfare of the society and the state. This course aims to familiarize students with the theories and dynamic linkages among markets, states, institutions, and civil society in the regional and global context. It introduces major theoretical approaches and issues of IPE including, international trade system, multinational corporations and international production, international finance, globalization, migration, economic development and cooperation, and political economy of oil and gas industry.
(*) Geopolitics of the Greater Central Asia 3  To introduce students with development of Greater Central Asia in the system of international relations to provide understanding of the geopolitical role of the Central Asia region in modern international cooperation including realization of the Belt and Road conception.
(*) 10 Plus 3 – Economics and Politics of ASEAN and China, Japan and Korea 3
  1. To acquire a relative broad in-depth knowledge about the regional development of Southeast Asia as a whole and individual patterns of development of particular countries in the region;
  2. To understand the dynamism of the region on the basis of the interaction among constituent countries and between the region and the Great Powers outside the region, China, Japan, India and the US;
  3. To develop the analytical skill and ability to evaluate developments in the region and the countries within, making use of the extensive knowledge about their historical, cultural and industrial developments for a holistic and critical perspective.
(*) Cross-cultural Management: Regional Context 3 The main objective of this course is to provide students with the knowledge in the field of managing relations arising at the intersection of national and organizational cultures.
(*) Risk Management in International Business Transactions 3 The main objective of this course is to facilitate master students to comprehensively understand the major theoretical issues of contemporary risk management and best corporate risk management practices of international business transactions and projects.

Our methodic guidelines for the students rely on in-depth and advanced knowledge as well as on critical assessment of the recommended literature.

* Courses to be offered by One Belt One Road Research Institute, CHCHE, in their newly approved MSocSc in International Business Management and MSocSc in International Relations programmes.

ADMISSION