From 5 to 8 August, the Department of Journalism and Communication at Hong Kong Chu Hai College, in partnership with Guangdong University of Finance and Economics (GDUFE), held the “Artificial Intelligence Communication Technology and New Media Development” academic exchange workshop. The programme aimed to sharpen participants’ media skills and foster a deeper appreciation of Hong Kong’s media landscape, while promoting cross-regional academic and cultural ties within the Greater Bay Area.
The opening and closing ceremonies were graced by academic leaders from both universities, including Professor Robert Li (Associate Vice-President for Academic Affairs and Research, HKCHC), Professor Fung Kam-wing (Dean of the Faculty of Arts and Social Sciences, HKCHC), Dr. Tracy Lee (Head of the Department of Journalism and Communication, HKCHC), Professor Ben Ting (Programme Director of Criminology and Criminal Justice, HKCHC), Professor Tong Wenxia (Associate Dean, GDUFE), and Dr. Chen Xiaoxi (Party Branch Secretary, GDUFE).
The workshop offered hands-on training in television production, digital media applications, and the integration of AI with new media. A distinctive feature was the exploration of media’s relationship with criminology and criminal justice, where students used immersive AI technologies for crime-scene investigation simulation and gained practical experience in writing and editing crime and court news.
Guest speakers included Mr. Jacky Chu and Mr. Stephen Ma, Vice Presidents of the Hong Kong Film Post-Production Professionals Association, and Mr. Ng Ngai-ho, an alumnus of HKCHC and a current television news anchor, who shared practical insights on AI applications and the evolving media landscape.
Looking ahead, Professor Robert Li and Professor Tong Wenxia agreed to deepen collaboration between the two institutions, fostering continued academic and cultural exchange in the future.
AI Techniques and New Media Development Workshop, co-hosted by Hong Kong Chu Hai College and GDUFE, starts off with a bang.
Professor Li Kwok Yiu, Associate Vice President of HK Chu Hai College, encourages students to explore more on AI technology.
Professor Tong Wenxia, Deputy Head of School of Humanities and Communication, GDUFE, motivates students to see and learn more.
Mr Jacky Chu, Deputy Chairmen of AMP4, discusses with students Human-AI co-creation.
Mr Stephen Ma, Deputy Chairmen of AMP4, inspires students of applying genuine ideas with AI tools.
GDUFE student actively participates during Q&A sessions.
Professor FUNG Kam-Wing, Dean of Faculty of Arts and Social Sciences, accompanies GDUFE students to News Expo, Central.
Mr Patrick Ng, TV presenter and alumnus of Hong Kong Chu Hai College, discusses the future development of new media with students.
Students learn how to use immersion techniques to practice crime scene investigation.
GDUFE students perform during a TV broadcast session.
Students uses AI tools to produce news videos.
Dr. Chen Xiaoxi, Party Secretary of the School of Humanities and Communication, GDUFE, offers students three “keywords”: of the same roots, one heart and togetherness.
The GDUFE student representative who re-joined the workshop this year says the workshop offers new perspectives and skills worthy of a “second coming”.
Professor Ting, Programme Director of Criminology and Criminal Justice programme, presents Certificate of Completion to GDUFE students. All smiles and V-signs for a job well done.
AI Techniques and New Media Development Workshop ends on a high note.
