Master of Arts in Global Communication

Master of Arts in Global Communication Programme

1. To equip students with a critical understanding of advanced communication theories and a practical knowledge of media professional skills;
2. To train students to develop analytical and critical evaluation skills with global perspectives;
3. To develop students’ ability of applying communication theories in practice;
4. To broaden students’ awareness of various cultures to prepare them to work in a global workplace; and
5. To broaden students’ horizons in the global political and economic perspectives of news events happening around the world.

1. Interpret the multi-faceted and the complex interaction of local and global cultures and identities as they affect and are affected by the international flows of media contents;
2. Apply skills necessary for designing and implementing effective communications programme for global markets;
3. Critically engage in major research on international and global communications; and
4. Combine theoretical frameworks with cultural, political, economic and social contexts and help students develop critical thinking and communication opportunities.

News Controllers, News Managers, Executive News Editors, Executive Managing Editors, News Editors, Managing Editors, Senior Manager in Corporate Communication, Manager in Corporate Communication, Corporate Communication Executive, Public Relations Executive, Assistant Vice-President (Investor Relations), Senior Investor Relations Manager, Investor Relations Manager.

Applicants seeking admission on the basis of a qualification from a university or institution of which the medium of instruction and/or the language used in examinations is not English shall satisfy one of the following minimum language requirements:

1. A minimum TOEFL score of 79 in internet-based test, or 213 in computer-based test, or 550 in paper-based test;
2. A minimum overall score of 6.5 in IELTS; or
3. Level 6 of the College English Test (CET); or equivalent.

Registration Validity Period:

04/01/2023 To 31/08/2023

In this course, we examine how organizations capitalize on new media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

Understanding new media is crucial for product managers who will be operating in a digital environment. Students will learn how to use new media conversations to inform their decision-making and how to leverage it to promote their products, services and the brand. Additionally, students will gain an understanding of how new media can be used to achieve specific organizational objectives and to measure the effectiveness of those efforts.

Students will also be arranged to participate in a newsroom simulation exercise to be conducted by CNN’s highly qualified trainers on the spot. During this session, students will be mixed with other students from universities around the world, which have partnerships with CNN. This exercise will not only enhance the strength of students’ news reporting and storytelling capabilities but will also strengthen their intercultural communication skills.

This week-long overseas study tour is aimed at widening the horizons of students so that they can discover the practice of television newsroom operation and production in a world-class news organization, such as CNN, in preparing them to work in the global workplace.

The course explores the role of media in gaining and maintaining political influence in Western democracies and the importance of political campaigns, political marketing and advertising. It asks whether and how these techniques are used outside Western democratic nations and what meaning concepts such as ‘public sphere’, ‘public opinion’ and propaganda/spin have in non-Western contexts. The course offers comparative perspectives on political communication through detailed case studies (Middle East, India, China etc.). The course also explores the role of propaganda and public diplomacy in international situations of conflict and war, propounding the argument that much of contemporary international relations is actually global communication in various forms.

Within these frameworks, the course examines a range of interconnected theoretical topics: theories of democracy and the media; modern political persuasion, spin and international propaganda; global political marketing and advertising; the Americanisation of political communication; personalisation of politics; different traditions of public diplomacy and cultural diplomacy; media’s role in conflict and peace processes; the growth of e-government and the expansion of potentially interactive media.

The objectives of this course is to:

– Provide a detailed understanding and critical interrogation of the theoretical literature on global political communication.

– Explore the changing face of politics and the growing significance of mediated communication globally.

– Understand the dynamics of contemporary global politics and media.

– Explore the significance of media in the international conduct of both war and peace.

– Be able to apply their knowledge to other relevant case studies, and have developed their research and communication skills.

Moreover, the course will aim at training students to develop critical analysis of adopting media management theories in practice when dealing with challenges confronted by media executives in the changing media environment. These issues may arise from different sectors of the media industries, including media economies, technological change, globalization trends, creativity & innovation and leadership skills.

In addition, the course will strive to lift students’ analytical ability in problem-solving skills through case studies and analysis through a mixed mode of learning from class lectures, workshops, group presentations and guest lectures by professional practitioners.

This course will focus on comparative media and communication systems in the GBA, by examining the nature of human relations and the characteristic patterns of language and communication in this area, with the aim of enhancing students’ awareness of the diverse, pluralistic as well as common development and practice of communication in GBA.

Perspectives from both Chinese and Western scholars discussing the socio-psychology of the Chinese and the related patterns of language and communication will be utilized to further develop students’ critical and analytical skills within a comparative framework.

1. To acquire a relative broad in-depth knowledge about the regional development of Southeast Asia as a whole and individual patterns of development of particular countries in the region;
2. To understand the dynamism of the region on the basis of the interaction among constituent countries and between the region and the Great Powers outside the region, China, Japan, India and the US;
3. To develop the analytical skill and ability to evaluate developments in the region and the countries within, making use of the extensive knowledge about their historical, cultural and industrial developments for a holistic and critical perspective.

Our methodic guidelines for the students rely on in-depth and advanced knowledge as well as on critical assessment of the recommended literature.