Dr. LO Wai Yu, Olivine

Assistant Professor

Tel.: (852) 2972 7452
Fax.: (852) 2972 7324
Email: olivinelo@chuhai.edu.hk
By Appointment: Monday to Friday, Office Hour

Academic Qualifications

BS (Broadcasting and Journalism, Northwest Missouri State University, U.S.A.)
MA (Communication, Southwest Missouri State University, U.S.A.)
MSc (New Media, The Chinese University of Hong Kong, Hong Kong)
PhD (Communication, The Chinese University of Hong Kong, Hong Kong)

Profile

Dr. Olivine Lo is a committed and well-rounded scholar in the field of mass communication, with expertise spanning various disciplines. Prior to her transition into academia, she amassed extensive experience in the public relations field, working with esteemed agencies in Hong Kong. With a career in academia spanning over two decades, Dr. Lo has been instrumental in the development and instruction of some public relations and advertising courses at various tertiary institutions in Hong Kong and mainland China. She also has served the academic community as an External Advisor and External Examiner for several local tertiary institutions, lending her expertise and insights to the evaluation and enhancement of academic programs.

Expertise

Director, Corporate Communication Limited
Senior Consultant, Weber Shandwick Hong Kong
Account Manager, Ketchum Newscan Hong Kong

Publications

  • Lo, W.Y.O. (2020). “Guanxi and Gao Guanxi: Key Predictors of Business Relationship Performance between Hong Kong and Mainland Chinese Entrepreneurs”, Communication and Media in Asia Pacific, 3(1), 35-61.
  • Lo, W.Y.O. (2020). “Exploring the Use of Mobile Instant Messaging among Middle-aged Adults in Social Relationships Maintenance with Family and Friends”, Asian Journal of Media and Communication, 4(2), 57-68.
  • Lo, Olivine & Leung, Louis (2009). Effects of Gratification-Opportunities and Gratifications-Obtained on Preferences of Instant Messaging and E-mail Among College Students, Telematics & Informatics, 26(2), 156-166.

Conference Presentations

  • “Why People Comment on Controversial Topics in Online Forums? Exploring the Impact of Community Recognition, Issues-resonance and Emotional Triggered”. Presented at IAMCR Conference, University of Oregon, U.S.A., 20 – 24 June 2018.
  • “Exploring the Use of Mobile Instant Messaging among Middle-aged Adults in Social Relationships Maintenance with Family and Friends”. Presented at the Global Digital Technology and Culture Conference, Korean Association for Broadcasting and Telecommunication Studies, Seoul, South Korea, 17-18 August 2018.
  • “Guanxi and Gao Guanxi: Key Predictors of Business Relationship Performance between Hong Kong and Mainland Chinese Entrepreneurs – An Exploratory Study on Hong Kong SMEs”. Presented at IAMCR Conference, Montreal, Canada, 12-16 July 2015.
  • “The Role of Bloggers in Public Relations Strategy: An Exploratory Study in Hong Kong”. Presented at the 5th Public Relations and Advertising Academic Conference, Shih Hsin University, Taipei, Taiwan, 22-24 August 2012.
  • “Decoding Textperts – Exploring the Uses and Gratifications of SMS Usage Among Hong Kong Teenagers and the Marketing Opportunities”. Presented at the International Telecommunications Society (ITS) the 18th Biennial Conference, Tokyo, Japan, 27 -30 June 2010.
  • “Corporate Communication in Web 2.0 – A Comparative Study of CEO Weblogs in China and USA”. Presented at the 4th Public Relations and Advertising Academic Conference, Shih Hsin University, Taipei, Taiwan, 11-12 June 2010.
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